By mid-2010, the Food Network had made Fieri the "face of the network." In 2010, the New York Times reported that Fieri brought an "element of rowdy, mass-market culture to American food television," and that his "prime-time shows attract more male viewers than any others on the network". He voices the Pizza Guy in "Sci-Fi Pie Fly". Guy Fieri also was interviewed in an episode of Take Two with Phineas and Ferb.
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