User blog comment:Alycia/New AtSD promotion/@comment-5522550-20110523040507/@comment-71.175.88.212-20110523043204

Guilty of copying and pasting a previous comment, but...

"Disney Channel is premiering two revenue-influencing events on June 24th -- one being Phineas and Ferb's Mega-Awesome Super-Bounce Palace/Bad Hair Day, the other being Friends for Change Games. Because the games follow a theme of environmental awareness, seems the new episode will advocate the cause as well. To premiere Across the Second Dimension -- something completely irrelevant -- will only distract from Disney's intent of constituting environmental care.

Apropros of promotion. What's necessary to recognize, first and foremost, is the value of AtSD. Phineas and Ferb is Disney's most recent franchise, thus, its marketing is extremely crucial to the well-being of the show (coinciding with Disney's assets).

Promotion for AtSD needs to be immediate for a prolonged amount of time. This movie has been highly anticipated even before substantial information was released; that says wonders about both the show and, most importantly, potential revenue. Dan and Jeff are aware of that, as is Disney. This is big.

That being said, lack of any trailers and/or promotions (as of May 17) implies a first-week-of-August premiere date. Sharpay's Fabulous Adventure is a perfect opportunity for a trailer to debut -- that finds June and July constituting hype and build-up, with August acting as time for praise and increased acclaim. Furthermore, it will (presumably) be previewed at the Comic-Con in July."

The teaser shown tonight was hardly a trailer. Considering how much purport AtSD carries, I highly doubt Disney's marketing team would avertise it so meekly a *month* before the (supposed) release of June 24th.To add, Cars 2 is released. Simply too much focus in different directions for the date to be June 24th, though the sentiment is nice. :) Alycia