User blog comment:Redgarlic68/Kick It Up a Notch!/@comment-406459-20110718222435/@comment-4099545-20110718223009

So, SpongeBob was an special? I thought it was a regular episode! The twitter campaign somewhat explains the higher adult rating. I agree that P&F numbers were impressive, I had no idea that it was doing that well outside its demographic (second in the night with adults in cable is a great number IMO)