User blog comment:Alfa9delta/"Phineas and Ferb" nominated for Kids Choice Awards 2012/@comment-3458734-20120218234505/@comment-961279-20120219003827

And part of it deals with advertising. Disney (or any other channel that isn't related to Nickelodeon) isn't going to say, "We got nominated for a KCA. Watch that show instead of our channel to see if we win." So it takes word of mouth advertising for the information to spread beyond Nickelodeon.